February 2011: Filmfare Awards declare "Dabangg" the Best Film of the year and Karan Johar the Best Director for "My Name is Khan".
Two years later...
February 2013: None of the top grossers of the year - "Ek Tha Tiger", "Bol Bachchan", "Houseful 2", "Jab Tak Hai Jaan", "Rowdy Rathore", "Agneepath" and "Dabangg 2" could bag even a nomination in the Best Film category. "Barfi" won the award. And the runners-up were "Kahaani", "Vicky Donor", "English Vinglish" and the Wasseypur films - all fairly successful films but none to match the insane commercial triumph of the big ones.
May 2013: An "anthology film" - "Bombay Talkies" gets remarkably wide release and good publicity. The stars of the film, for a change, are directors, two of them being the most well-known auteurs of Hindi cinema today. (Remember it is easier to sell the name of a "genre" director like Rohit Shetty. The case was not the same here.)
July 2013: 'Ship of Theseus' gets a limited release in five cities. Almost all shows go house-full all week in Mumbai. Some of my friends, not from the film industry, watch and love it and do not feel it was too slow! Next week, the number of shows increase, a rare achievement for any film in today's times, and the movie reaches new cities. The trend continues, with the film travelling to cities like Patna, Lucknow, and Bhopal. In Mumbai, the film runs for five weeks. Although, big names were attached to it and we can not hope the same results with other films, the fact that the release model worked is such a good sign. Imagine, if the film had failed in its opening week, forcing the exhibitors to bring it out of theatres after the first week! Perhaps the success is only slightly positive a sign. But the failure would definitely mean doom for more such efforts.
August 2013: Another indie film "BA Pass" is fairly successful. OK. Sex always sells, right? NO. "Nasha", that released only a week ago could not gross half the numbers of "BA Pass".
And soon after, "Madras Cafe" is released. I love it thoroughly despite being slightly underwhelmed with its technical finesse. My brother says - "This is good enough for India!" I agree. We are going in the right direction, after all. Such a film is getting made, and getting successful. Good news. The very next day, I go to watch the Bengali film "Taasher Desh". The most pleasant surprise is not the film, but the fact that the Censor Board passed it without an Adult certificate. The film is U/A. The content is definitely bolder than that, with several intimate love making and homo-erotic scenes. Hope it is not an exceptional case and the CBFC maintains the same standards when it comes to Hindi films.
September 2013: Two big production houses have joined hands to release another small gem "The Lunchbox" that will be released in September. Fingers corssed!
The change will come only if it is holistic in nature. Otherwise one-off exceptions to the rigid rules of the market have always raised their heads and eventually got lost into oblivion. It has to start from the making - content driven, deftly executed films, on varied topics, including some conventionally controversial ones. The release and marketing is more vital than the production. It has to be done smartly and successfully. The critics should do their job - I loved Jeeturaj screaming on Radio Mirchi, urging the audience to go and watch "Ship of Theseus". The audience should respond well, and the word of mouth should be strong. The exhibitors should have continued confidence in such content - and I so admire PVR for actually releasing rare films. And eventually, the popular awards like Filmfare should acknowledge these films when the year ends. I won't go so far to say that the change has begun - the latest mega success of "Chennai Express" is nothing short of a disappointment (as we speak the film is making its way to the throne of the highest grossing Hindi film of all time). But I would like to hope that there are some welcome signs and that one day good cinema will finally dawn upon Hindi films. I will keep hoping this until February 2014 when, in most probability, Filmfare will award "Chennai Express" the Best Film if the year. I dread that day. Hope it never comes.
Two years later...
February 2013: None of the top grossers of the year - "Ek Tha Tiger", "Bol Bachchan", "Houseful 2", "Jab Tak Hai Jaan", "Rowdy Rathore", "Agneepath" and "Dabangg 2" could bag even a nomination in the Best Film category. "Barfi" won the award. And the runners-up were "Kahaani", "Vicky Donor", "English Vinglish" and the Wasseypur films - all fairly successful films but none to match the insane commercial triumph of the big ones.
May 2013: An "anthology film" - "Bombay Talkies" gets remarkably wide release and good publicity. The stars of the film, for a change, are directors, two of them being the most well-known auteurs of Hindi cinema today. (Remember it is easier to sell the name of a "genre" director like Rohit Shetty. The case was not the same here.)
July 2013: 'Ship of Theseus' gets a limited release in five cities. Almost all shows go house-full all week in Mumbai. Some of my friends, not from the film industry, watch and love it and do not feel it was too slow! Next week, the number of shows increase, a rare achievement for any film in today's times, and the movie reaches new cities. The trend continues, with the film travelling to cities like Patna, Lucknow, and Bhopal. In Mumbai, the film runs for five weeks. Although, big names were attached to it and we can not hope the same results with other films, the fact that the release model worked is such a good sign. Imagine, if the film had failed in its opening week, forcing the exhibitors to bring it out of theatres after the first week! Perhaps the success is only slightly positive a sign. But the failure would definitely mean doom for more such efforts.
August 2013: Another indie film "BA Pass" is fairly successful. OK. Sex always sells, right? NO. "Nasha", that released only a week ago could not gross half the numbers of "BA Pass".
And soon after, "Madras Cafe" is released. I love it thoroughly despite being slightly underwhelmed with its technical finesse. My brother says - "This is good enough for India!" I agree. We are going in the right direction, after all. Such a film is getting made, and getting successful. Good news. The very next day, I go to watch the Bengali film "Taasher Desh". The most pleasant surprise is not the film, but the fact that the Censor Board passed it without an Adult certificate. The film is U/A. The content is definitely bolder than that, with several intimate love making and homo-erotic scenes. Hope it is not an exceptional case and the CBFC maintains the same standards when it comes to Hindi films.
September 2013: Two big production houses have joined hands to release another small gem "The Lunchbox" that will be released in September. Fingers corssed!
The change will come only if it is holistic in nature. Otherwise one-off exceptions to the rigid rules of the market have always raised their heads and eventually got lost into oblivion. It has to start from the making - content driven, deftly executed films, on varied topics, including some conventionally controversial ones. The release and marketing is more vital than the production. It has to be done smartly and successfully. The critics should do their job - I loved Jeeturaj screaming on Radio Mirchi, urging the audience to go and watch "Ship of Theseus". The audience should respond well, and the word of mouth should be strong. The exhibitors should have continued confidence in such content - and I so admire PVR for actually releasing rare films. And eventually, the popular awards like Filmfare should acknowledge these films when the year ends. I won't go so far to say that the change has begun - the latest mega success of "Chennai Express" is nothing short of a disappointment (as we speak the film is making its way to the throne of the highest grossing Hindi film of all time). But I would like to hope that there are some welcome signs and that one day good cinema will finally dawn upon Hindi films. I will keep hoping this until February 2014 when, in most probability, Filmfare will award "Chennai Express" the Best Film if the year. I dread that day. Hope it never comes.